AI marketing agency services: what is usually included

What the service list looks like

Agency websites describe services in broad terms, and the ones that lead with AI are no different. Whether you are looking at a small studio or a firm presented as a top AI marketing agency, the menu tends to contain the same six lines.

As general guidance, treat the website as a menu and the scope of work as the order. Only the second one binds anybody.

The six usual lines

Each line below comes with the question that turns it from a label into a commitment.

• Strategy and planning. Audience, positioning, channel mix and a calendar. Ask how often the plan is revisited.
• Content production. Posts, short video, graphics and copy. Ask how many pieces per week and how many rounds of changes.
• Social media management. Publishing and replying to comments and messages. Ask which platforms and what response time.
• Paid media. Building and adjusting ad campaigns. Ask whether ad spend is separate from the fee and who approves budgets.
• Email marketing. Campaigns to your list. Ask who writes them, who sends them and who owns the list.
• Reporting. A regular account of activity and results. Ask to see a sample before you sign.

What 'AI' changes

In most agencies, AI is a production aid. Staff use it to research, draft captions, generate images, cut video and summarize data, and a person edits the result. It does not change who is accountable. Ask the agency to say plainly which steps are generated, which are edited and who signs off before the work reaches you.

It can change where the effort goes. When a draft takes minutes to produce, the scarce resource is the editor's attention, so ask how many client accounts each editor handles.

What to fix in the scope of work

Before signing, check that the document states five things for every line you are paying for.

• The quantity per week or month.
• The platforms or channels, by name.
• Who approves, and how long you have to respond.
• What counts as out of scope and how extra work is priced.
• What you receive and keep: files, logins, data.

Which lines Link AI covers

Five of the six lines are recurring, and for those we suggest Link AI by Linkme. Being software and not an agency, it has no account team behind it. Line by line, from Linkme's product page: content production is images and videos made by the agent. Social media management is one post published across Instagram, TikTok, Facebook, YouTube and LinkedIn, with replies drafted in a Social Inbox. Paid media is a Meta ad drafted with its budget on view. Email is a Campaign sent to your list. Reporting is a written owner report. On the remaining line, strategy, it spots trends and plans the month, which helps with the calendar but is no substitute for a positioning exercise.

A real scope of work is the fair test. Try Link AI in a demo, keep the document open, and tick off each line as you watch it done. The agency versus agent entry sets the two approaches side by side.

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